The numbers are one of the trickiest parts of running a cafe, and one of the most important. There's more to it than any single model, but the traditional breakdown of costs gives you a base to work from.
Start with that model, then look at where profit actually comes from and how to stop costs eating into it.
A strategic model for your cafe
Every cafe is different, but seeing how yours compares with a traditional model helps you manage costs. As a rule of thumb, overheads, labour and cost of goods each take roughly 30% of turnover. That's 90% gone on the essentials, leaving a common 10% profit margin.
| Overheads | ~30% |
| Labour | ~30% |
| Cost of goods | ~30% |
| Profit margin | ~10% |
Profit comes from working inside those numbers. Get labour to 28% and cost of goods to 26% and your profit margin goes from 10% to 16%. That's six points, or 60% more profit in relative terms. It won't happen overnight. You get there by watching what goes out and what comes in, week after week.
Naming the target is the easy part. Cost of goods comes down to 26% through three practical levers: better supplier terms, menu engineering so customers order more of your highest margin dishes, and control over portions and wastage so every serve costs what you costed it at. That's where costing your menu properly and a pre-costed recipe library earn their keep. They turn a target on paper into a menu that holds its margin in service.
The 30/30/30 split is a teaching model, not a benchmark. Real ATO cafe figures vary by turnover band, so once you understand the shape of the numbers here, pressure test your own against the current ranges in our guide to ATO benchmarks for cafes.
From model to insight in three steps
Three steps turn a pile of figures into decisions you can act on.
Model the cafe
Estimate overheads, supplier costs, payroll and operations, and draft your first plan. It's the foundation for anyone working out how to start a cafe, and it shows how the numbers add up before you commit to them.
Build the menu
Build recipes from detailed templates and see what each does to the numbers. Real menu costing is what turns a hopeful plan into one that lasts.
Read the dashboard
See your projected finances in one place and decide with the full picture, comparing your first revenue and supplier projections with the detailed menu analysis.
Don't overlook the numbers
The Australian cafe industry is competitive, and not understanding the money is a major reason cafes close or break their leases. Manage your costs well and the cafe has room to do more than survive.
HospoSure breaks a complicated process into steps you can manage and takes the guesswork out of the figures. You see your cost of goods, overheads, labour and net profit margin precisely, built on templates made for cafes, so you know how you got to the numbers as well as what they are.
Try the free demo